As the coach of my daughter's soccer team, I need a quick and easy way to contact all the parents in case of scheduling changes, rained-out games, and the like. By getting everyone to "follow" me (and receive my tweets via text message), it's a snap to communicate with the group."

Or would you rather follow beautiful Doutzen Kroes using her BlackBerry to tweet: "I'm witnessing a beautiful sunrise here in Tuscany!!"
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